Aditya Birla’s content studio, Applause Entertainment, which is headed by Sameer Nair, is all ready to come up with their first-ever French format smart original which is a hit workplace comedy titled “Dix Pour Cent” which translates to “Call My Agent”. It was originally created by Fanny Herrero and showrunner Cedric Klapisch, and was represented by TF1 Studio and France TV Distribution. Shaad Ali has been signed up by Applause Entertainment to directed the series and will be producing it along with Banijay Asia.
The story will be narrated with four high-profile agents of Bollywood celebrities acting as protagonists of the story and will disclose some of the behind-the-scenes tales of how the star system keeps running. As the story marks the debut of Shaad Ali in the directorial category in the Industry, each episode will also have a real-life celebrity, who will be playing the part of an exaggerated version of themselves. The series has been written by the famous duo- Abbas Dalal and Hussain Dalal.
On being asked about the decision of taking up the series, Sameer Nair, who is heading Applause Entertainment, was qouted saying that “After bringing the American, British and Israeli formats to India, this series marks our first French format acquisition. Call My Agent is a witty and wicket tale that will take the film-loving audience on an enthralling, comic journey. Abbas and Hussain have done a delightful adaptation, and, in Shaad, we have found the right partner to bring the show alive with a vibrant team of actors.”
The series is set to be put up late in the month of October and has the cast lineup consisting of Soni Razdan, Rajat Kapoor, Aahana Kumra, Ayush Mehra, and many more actors who are versatile in nature. Sabine Chemaly, EVP of International Distribution, TF1 Studio said that “Applause Entertainment has acquired and successfully presented multiple smart originals of acclaimed international formats to the Indian audience. As the makers of the original, we are very happy and excited about Applause telling this story to the Indian audience.”