Oscars 2023: The red carpet tradition was broken with a champagne-coloured carpet at the ceremony - Find out why | Business Upturn

Oscars 2023: The red carpet tradition was broken with a champagne-coloured carpet at the ceremony – Find out why

A red carpet has been used for high-profile events ever since ancient Greece, when it was only used by royalty. Red carpets have grown to be associated with glamorous events in the modern era, such as movie premieres, award ceremonies, and other high-profile occasions.

The 1960s saw the introduction of the red carpet for the Academy Awards ceremony. Since it offers a startling contrast to the black tuxedos and other formal wear worn by celebrities, the red carpet was picked as the colour of choice. The grandeur and excitement of the occasion, as well as the glitz and extravagance associated with Hollywood, are also represented by the red carpet.

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Millions of spectators tune in to see their favourite actors walk the red carpet in their expensive gowns and tailored suits over the years, and it has become an iconic feature of the Academy Awards show. Red has grown to be associated with Hollywood’s glitz and excitement, and the Oscar red carpet is currently one of the most prominent and eagerly awaited events in the entertainment business. But instead of a red carpet, this year’s Oscars featured a champagne-colored one, and here’s why!

The event needs to be switched from a daytime to a nocturnal event, according to reports. Everyone is dressed for a night event and they are there (at the red carpet) at four in the afternoon, which has always been an issue with the Oscars since it starts so early in the day with the sun and heat.

According to the Oscars’ organisers, they wanted the red carpet to symbolise something serene, like a beach at night. Because, they wanted a “soothing” and neutral tone that wouldn’t contrast with the orange canopy that will be built to protect attendees from unexpected weather changes, the Oscars this year decided on a champagne-colored carpet.

Creative consultants Raul Avila and Lisa Love, a veteran contributor to Vogue, decided to indulge in champagne (creative director for the glamourous Met Gala in New York). Love commented that apart from ‘champagne’, the carpet’s tone can also be defined as ‘sand’.