The dance of the deadly Coronavirus virus has affected theatres and multiplexes drastically over a period of three months and it is estimated to continue to have an impact after unlock 1.0 as well. It has been estimated that though theatres will resume in the month of July, footfall will be low for initial months as people will be cautious to be in a close environment that can put them at the risk of catching the virus.
But to cover the losses, INOX which is India’s second-largest multiplex chain has unveiled a plan to attract cine lovers to return to theatres. A report by Financial express suggests that INOX is planning to provide private screening to customers which in turn will allow them to book the screen to enjoy a movie with their friends and families. We know that it sounds exciting but you might think about the pricing?
Well, Siddharth Jain, director of INOX ensures that the bookings will be “economically priced”. The facility will be open to all the locations across the country once the theatre resumes the operation. Siddharth is also looking forward to major holidays like the upcoming Independence Day to grab the opportunity of advancing some Blockbusters on these holidays.
As per the statistics, INOX reported a major loss of Rs 21 crore in the March Quarter of FY 20 against a profit before tax of Rs 68 crore a year ago. INOX is also planning to push 100 new screens which were initially planned to implement in the FY20-21 but now because of the on-going pandemic, this has been delayed to the year 2022.
So, start making a list of all those favourite people you want to take to movies with you! Don’t forget to include us as we deserve it!
