Viacom18, an Indian entertainment network on Friday announced that it has bagged the broadcast and digital rights for Italian Serie A for the Indian sub-continent region for the next three seasons.
The matches will be available to watch on Voot, Viacom18’s TV channels, and Jio.
“We are delighted to host the Italian Serie A across our network. The league enjoys great affinity with football lovers in India. Some of the world’s top clubs, coaches and players make the Serie A stand out as one of the best leagues in the football world. We are confident of growing the fan base through a slew of initiatives that are lined up,” Ferzad Palia, Head – SVOD and International Business, Viacom18 Digital Ventures said in an official statement.
Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures said, “Sports is whitespace that we have been consciously experimenting with for some time now. The response to our initiatives, thus far, has been very encouraging. Italian Serie A is one of the most exciting & competitive leagues in Europe and we are excited to bring it to our viewers across digital and broadcast platforms.”
The latest edition of Italian Serie A will kick off on Saturday, 21st August at 10 PM IST. The football league was voted as the World’s Best Nation League in 2020 by the International Federation of Football History and Statistics.
