Pet-care startup Supertails raises Rs 125 crore in Series B funding round

Pet-care startup Supertails has secured Rs 125 crore in its Series B funding round led by RPSG Capital Ventures. Existing investors like Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC also participated in the funding.

The company, backed by Deepika Padukone, plans to utilize the capital to initiate offline operations, enhance its technological infrastructure, and expand its healthcare services, including Supertails Pharmacy. This funding injection arrives as Supertails diversifies into private labels, offering pet food and other products under its own brand name for the past nine months.


This marks Supertails’ largest funding round yet, with previous investments totaling Rs 90 crore from institutional investors and notable angels such as Kunal Shah from Cred and Varun Alagh from Mamaearth since its inception in June 2021.

Abhishek Goenka, Managing Partner at RPSG Capital Ventures, expressed enthusiasm about the collaboration, highlighting the significant potential of India’s pet care industry as the country’s pet population grows steadily, driven by factors like nuclear families and urban lifestyles.

Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails initially focused on educating pet owners before expanding into various pet care segments, including food, accessories, vet consultations, behavior training, and a pet pharmacy.

“With this recent round of funding, we envision building an even more organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents,” the company’s founders stated in a joint statement.