“I’ve always believed performance starts with the basics. Hydration is one of them, and most of us are getting it wrong because water is not enough,” Rohit wrote on Instagram, announcing the launch to his millions of followers. The post revealed a striking statistic at the heart of the brand’s founding proposition — 75% of people are dehydrated before their day even begins — and positioned hydRo365 as the everyday solution to a problem most Indians do not realise they have.
The brand, whose Instagram handle @hydro365.official went live on Wednesday, is built around electrolytes designed for every part of the day — not just for athletes or post-workout recovery, but for anyone looking to perform at their best consistently. “Simple, effective, made for everyone who wants to give their 100% everyday,” Rohit wrote, deliberately broadening the brand’s appeal beyond the sporting community to the mass consumer market.
The name hydRo365 embeds Rohit’s widely recognised nickname “Ro” within the word “hydro,” while the 365 signals the brand’s year-round relevance — a timely proposition as India battles increasingly severe summers and growing awareness of heat stress and electrolyte depletion. The launch on April 30, at the peak of the Indian summer, gives the brand immediate seasonal urgency and natural consumer relevance.
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Rohit Sharma, who turns 38 today, holds the record for the highest individual score in One Day Internationals and led India to the ICC T20 World Cup title in 2024. With hydRo365, he joins a growing cohort of elite Indian athletes — including Virat Kohli with One8 and MS Dhoni with various ventures — who have stepped beyond endorsement deals into direct brand ownership in the health and wellness space.
Further details on hydRo365’s product range, pricing, and retail availability are expected to follow the Instagram launch.