Rapido, the renowned two-wheeler ride-hailing platform, has officially declared its entry into the four-wheeler cab business. Until recently, Rapido customers have been able to hail a ride on a motorized motorcycle or a three-wheeled auto rickshaw. The company’s decision to add cars in the mix diversifies its offerings and could help it expand its customer base. It also creates a stickiness for existing customers who might have previously opted to take an Uber on those occasions when they needed a ride in a car.
One of the most noteworthy aspects of Rapido’s foray into the cab industry is its unique zero-commission model for cab captains. Unlike traditional ride-hailing platforms that charge a commission from drivers on every ride, Rapido’s innovative approach aims to empower cab captains by allowing them to retain the entirety of their earnings.
The platform’s zero-commission model is a key differentiator that sets Rapido apart in an industry in which Ola and Uber are already established . By eliminating commission fees, Rapido aims to attract skilled and motivated cab captains, creating a win-win situation for both drivers and the company.
Rapido’s cab platform will be available to all captains across India, ensuring a nationwide reach.Rapido’s vision is to provide economic opportunities to drivers in various regions, including smaller towns and cities where traditional ride-hailing services may be limited.
As part of the initial rollout, Rapido plans to deploy 1 lakh vehicles for its cab services. The careful selection of this initial fleet size indicates Rapido’s strategic approach to balance demand and supply, ensuring a seamless experience for both riders and drivers.
The company’s successful track record in the two-wheeler segment positions it favorably as it ventures into the four-wheeler space.As Rapido embarks on this new chapter, industry observers will keenly watch how its innovative approach impacts the dynamics of the Indian ride-hailing ecosystem.
