PVR INOX Limited has expanded its footprint in Agra with the launch of a 4-screen multiplex at Anjana Central, MG Road. This new cinema, developed under the Franchise Owned Company Operated (FOCO) model, features advanced technologies including RGB Laser projection, Dolby 7.1 sound system with HARMAN (JBL) speakers, and a next-generation 3D system.
With this opening, PVR INOX now operates the largest multiplex network in India and Sri Lanka, boasting 1,799 screens across 359 properties in 114 cities. The Agra multiplex, which opened with the film Dhurandhar: The Revenge, aims to blend the city’s rich heritage with premium cinematic standards.
The new venue is set to support Agra’s economic growth, aligning with the state’s $1 Trillion economic vision. It also aims to enhance the city’s cultural landscape by providing a high-end entertainment option for both residents and tourists. The multiplex offers a ‘social hub’ cinema experience with café-inspired interiors and a seamless spatial layout.
The project is designed to empower the local community, creating professional career paths in hospitality and technical management. PVR INOX’s FOCO model ensures that economic growth remains within the city by partnering directly with local business owners.
Mr. Pramod Arora, CEO – Growth & Investment at PVR INOX, stated, “Agra marks an important step in our expansion into emerging urban markets where audiences are increasingly seeking premium, experience-led entertainment. Through our FOCO model, we can combine strong local partnerships with PVR INOX’s world-class cinema expertise, bringing immersive technology, thoughtfully designed spaces, and elevated hospitality to the city.”
With this launch, PVR INOX operates 147 screens across 29 properties in Uttar Pradesh and 483 screens across 102 properties in North India, solidifying its position as the country’s largest film exhibition company.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).