Pine Labs, a global fintech company, has announced its entry into the Philippines market through a strategic partnership with GCash for Business. This collaboration aims to enhance the digital payment landscape for micro, small, and medium enterprises (MSMEs) in the region.
The partnership will see Pine Labs integrating its Instalment Payment Plan (IPP) offers, rewards, loyalty, and cashback features with GCash’s existing merchant acquiring solution. This integration is set to support multiple modes of digital payments, including card and QR payments, providing MSMEs with a more sophisticated fintech infrastructure.
GCash for Business, which is backed by the largest cashless ecosystem in the Philippines, empowers millions of Filipino MSMEs with accessible digital payment solutions. The collaboration with Pine Labs will allow merchants to offer more payment options and added perks, facilitating business expansion and improved customer service.
Paul Albano, General Manager and Head of GCash for Business, expressed confidence in the partnership, stating that it will provide Filipino entrepreneurs with simple, reliable ways to accept payments and manage their operations. Dheeraj Chowdhry, Chief Business Officer for Southeast Asia at Pine Labs, highlighted the benefits of the collaboration, including high-performance software integrations and enhanced merchant onboarding.
Pine Labs has already established a significant presence in the Philippines, catering to leading banks, brands, merchants, and financial institutions. The company powers one of the largest gift card programs in the country for SM Retail, the largest retail chain in the Philippines.
MSMEs interested in these solutions can sign up through the GCash for Business Portal.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).