Nazara Technologies, through its subsidiary Nazara Technologies UK Limited, has signed definitive agreements to acquire a 50% controlling stake in Bluetile Games S.L. and BestPlay Systems S.L. for a total consideration of USD 100.3 million, approximately ₹918 crores.
Bluetile operates a diverse portfolio of globally popular casual and social mobile games, including titles such as Yatzy, Domino Legends, Mahjong Voyage, and Spade Stars. The platform boasts nearly 375 million downloads and 22 million monthly active users across 17 live games. BestPlay, its in-house rewarded engagement platform, adds another 2.2 million monthly active users, serving as a player acquisition, retention, and cross-promotion engine.
The acquisition positions Nazara at the forefront of AI-driven gaming, leveraging Bluetile’s integrated content, engagement, and distribution platform. The platform incorporates artificial intelligence across its operations, enhancing game development, data infrastructure, marketing, and live operations.
For the twelve months ended December 2025, Bluetile and BestPlay reported combined revenue of USD 153.6 million (approximately ₹1,405 crores) and EBITDA of USD 27.7 million (approximately ₹254 crores). The business has shown robust growth over the past three years, expanding its game portfolio and executing disciplined strategies across global markets.
Nazara UK will initially acquire a 50% controlling equity stake in both companies. The transaction includes performance-linked earn-outs with a probable payout of USD 98.2 million (approximately ₹898 crores), contingent on achieving revenue and EBITDA targets from 2028 to 2030.
Nitish Mittersain, CEO of Nazara Technologies, stated that the acquisition would bring significant synergies to Nazara’s global gaming platform, highlighting the embedded AI as a competitive advantage. Raymond Stauffer, General Manager of Bluetile Games, expressed enthusiasm about joining Nazara, citing the potential for accelerated growth and portfolio expansion.
The acquisition establishes a scalable platform for AI-enabled game development, distribution, and publishing across Nazara’s global gaming portfolio. By combining Bluetile’s AI-driven capabilities with BestPlay’s engagement platform and Nazara’s global ecosystem, the partnership aims to enhance the creation and scaling of next-generation gaming titles.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).