Nazara Technologies has announced a strategic investment in Rusk Media Private Limited by subscribing to 1,278 Pre Series C Compulsorily Convertible Preference Shares. This investment, valued at ₹14,98,99,176, represents a 1.36% stake in Rusk Media on a fully diluted basis.
Rusk Media, a player in the media and entertainment industry, reported a turnover of ₹81.39 crore for the financial year ending March 31, 2025. The acquisition does not constitute a related party transaction, and neither Nazara Technologies‘ promoters nor its promoter group have any existing interest in Rusk Media.
The acquisition is part of Nazara’s strategy to enhance its capabilities in creating a scripted reality esports or gaming universe. Through this partnership, Rusk Media aims to leverage its expertise in content creation for Gen-Z and Millennials, thereby building an entertainment-driven content universe for gaming fans both in India and globally. Nazara Technologies and its subsidiaries will hold exclusive monetisation rights on the intellectual property created, including the ability to monetise characters and creators via mobile games.
The transaction is expected to be completed within 60 days, with the consideration being paid in cash. Post-acquisition, Nazara Technologies will hold a 7.62% stake in Rusk Media on a fully diluted basis.
Rusk Media, incorporated on February 13, 2019, under the Companies Act 2013, operates primarily in India. It has seen significant growth over the past three years, with turnovers of ₹57.07 crore and ₹39.49 crore in the financial years 2023-24 and 2022-23, respectively.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).