MobiKwik, a leading fintech platform in India, has launched its new multi-media campaign, #EverythingIsFair, in association with the Rajasthan Royals for IPL 2026. The campaign aims to highlight MobiKwik’s UPI payments, bill payments, and personal loan offerings through engaging storytelling featuring Rajasthan Royals stars Yashasvi Jaiswal, Ravindra Jadeja, and Shimron Hetmyer.
The campaign is designed to resonate with India’s digital-first consumers, translating the cultural synergy between MobiKwik and Rajasthan Royals into relatable, everyday moments. It underscores the core insight that seamless and rewarding financial access can empower spontaneous and confident decision-making. Through playful films, #EverythingIsFair captures this shift in consumer behaviour. In one film, Jaiswal and Hetmyer are shown ordering multiple cups of chai to maximise rewards, illustrating how every transaction can be a delightful experience with cashback on every UPI payment. Another film showcases Jaiswal’s wardrobe overflowing with items he desires, enabled by MobiKwik’s instant personal loans disbursed in just five minutes, emphasising how quick credit access supports consumers’ aspirations.
The campaign builds on the promise made at the start of the Rajasthan Royals partnership, which is to integrate seamless UPI, everyday payments, and instant credit into high-engagement moments. As UPI continues to be a cornerstone of India’s digital payments ecosystem and the demand for fast, accessible credit grows, MobiKwik positions itself at the intersection of these trends.
The campaign will be promoted across digital and social platforms, including Instagram, YouTube, LinkedIn, and Twitter/X. It will be complemented by ongoing in-app integrations and fan engagement initiatives as part of the Rajasthan Royals collaboration.
Jaskaran Singh Kapany, Chief Marketing Officer of MobiKwik, stated, “Our Rajasthan Royals partnership was always envisioned as more than visibility – it’s about embedding MobiKwik into the everyday moments that matter to young India. With #EverythingIsFair, we’re extending that vision through storytelling that is playful yet rooted in real consumer behaviour. Cashback on every UPI & Bill Payment, and Loans in five minutes are not just product features but together, they reflect MobiKwik’s larger mission: to democratize access to financial products and fuel the ambitions of young, confident India.”
This campaign marks a significant milestone in MobiKwik’s broader consumer brand strategy, aimed at deepening engagement with India’s rapidly growing base of digital payments and credit users. As IPL 2026 progresses, the MobiKwik–Rajasthan Royals partnership will continue to deliver integrated, digital-first experiences that blend cricketing excitement with financial innovation.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).