Tata Motors appoints Marc Llistosella as the new Chief Executive Officer and Managing Director. This will be effective from 1st July, 2021. His predecessor was Guenter Butschek whose five year term will be completed by the end of February. Butschek, the former Airbus executive, had been working from Austria since the COVID-19 induced lockdown began, is moving to Germany for personal reasons.
Kickboxing and Karate are well versed in the skills of patience, communication and perseverance. Marc Llistosella, well-trained in both, extracts inspiration from these two ancient martial art forms in his work, too. An example is when he convinced his Daimler bosses in Stuttgart, Germany, to stay invested in India if they ever wished to become a sizable player in the world’s second-largest truck and bus market, where four out of every five vehicles sold were made by either Tata Motors or Ashok Leyland.
An automotive expert, Llistosella received his education in economics, marketing and sales from the University of Cologne (Germany). He is presently on the board of Swedish transport company Einride, specializing in electric and self-driving vehicles.
Before this, he was associated with Daimler Trucks since a long time. He was President and CEO of Mitsubishi Fuso Truck and Bus Corp from 2015-2018. He was also the head of Daimler Trucks Asia.
Like all CV players, Tata Motors is also hoping to benefit from the vehicle scrappage scheme introduced by the government in the Budget for 2021. This could produce financial incentives to owners of CVs aged more than 15 years, persuading them to go for a replacement. The fret much lesser for the PV division, which is being hived off to house an appropriate long-term partner.
