Jerai Fitness Limited has entered into a long-term partnership with Reebok to manufacture and distribute Reebok-branded gym equipment across India and neighbouring markets, including Sri Lanka, Bangladesh, and Nepal.
The products will be available starting April 1, 2026, marking a first-of-its-kind collaboration between the Indian manufacturer and the global sports brand. The partnership combines Jerai Fitness’ automated manufacturing capabilities with Reebok’s global brand presence to expand access to premium fitness equipment in the region.
Rajesh Rai, Chairman & Managing Director, Jerai Fitness Limited, said, “By leveraging our advanced manufacturing capabilities and commitment to excellence, we aim to build long-term partnerships with foreign and domestic companies to manufacture high-quality products tailored to their specific requirements ensuring mutual growth and innovation”.
“This partnership marks an important step in expanding Reebok’s presence in the global fitness equipment category,” said Steve Robaire, EVP, Reebok at Authentic, the brand’s owner. “India represents a dynamic and fast-growing fitness market, and Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale. Together, we’re building a strong foundation to support athletes, gyms, and fitness communities across the region.”
Jerai Fitness will roll out a comprehensive commercial product range across cardio, free weights, and high-end home equipment segments. The company operates a fully automated facility with an annual installed capacity of 21,000 units as of August 31, 2025.
The equipment will be distributed through Jerai Fitness showrooms and its official websites, targeting gyms, institutions, and individual consumers.