ITC has announced the acquisition of 1,681 equity shares in Mother Sparsh Baby Care Private Limited, marking the second tranche of its investment in the company. This acquisition, completed on 19th May 2026, increases ITC‘s shareholding in Mother Sparsh to 49.32% on a fully diluted basis.
The acquisition was made through a secondary purchase, with the shares priced at approximately ₹30 crores. This move aligns with ITC’s strategic objective to expand its portfolio with products that cater to evolving consumer needs, particularly in the personal care segment.
Mother Sparsh, a premium ayurvedic and natural personal care start-up, focuses on baby personal care, health and hygiene, and expert baby care. The company was incorporated on 5th February 2016 and has shown significant growth over the years, with a turnover of ₹138.5 crores in 2025-26, ₹80.9 crores in 2024-25, and ₹58.7 crores in 2023-24.
The acquisition does not fall within related party transactions, as the shares were acquired from existing shareholders of Mother Sparsh. ITC has confirmed that the acquisition required no governmental or regulatory approvals.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).