Intellect Design Arena, a global leader in AI-first financial technology, has partnered with Mainstreet Credit Union to enhance its digital banking experience. By implementing Intellect’s eMACH.ai Digital Engagement Platform (DEP), Mainstreet aims to provide tailored financial guidance for its 25,300+ members across Southwestern Ontario.
Mainstreet’s adoption of the eMACH.ai DEP, along with its specialised modules for Retail and Small Business Onboarding and Personal Financial Management (PFM), addresses the challenges often found in legacy systems. The platform will be available as a multi-tenant SaaS solution, offering high security and automatic updates, enabling the credit union to scale its community-focused mission with digital ease.
The transformation at Mainstreet is set to offer members greater control through several features:
– Accelerated member acquisition: Real-time identity verification and automated document upload for retail and small business accounts, allowing account opening in minutes and significantly reducing back-office workload.
– Empowered financial wellness: The PFM module helps members save for their financial goals and track categorised monthly expenditures, promoting better financial habits.
– Personalised banking: Mainstreet can define and offer specific groupings of features to targeted member segments, enhancing upsell and cross-sell opportunities.
– Support for small business members: Comprehensive support including access management, multi-signer approvals, B2B handling, and a single consolidated login for accessing both retail and business profiles.
Chris Inniss, President & CEO of Mainstreet Credit Union, stated, “Our focus has always been on helping our members feel confident in their financial future through personalised financial advice supported by technology. Our partnership with Intellect and the implementation of eMACH.ai DEP allows us to strengthen that approach by making it easier for members and small businesses to get started, manage their finances, and access advice in the way that’s most convenient for them.”
Rajesh Saxena, CEO of Intellect Consumer Banking, added, “True digital transformation is about more than just modernising software; it is about deepening the relationship between a credit union and its community. In partnering with Mainstreet Credit Union, our goal was to ensure that their digital experience feels as personal and supportive as a face-to-face conversation.”
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).