theeconomictimes
Netflix on Tuesday has started its major crackdown on password sharing to the United States and more than 100 other countries, alerting users that their accounts cannot be shared for free outside of their households. The mega streaming platform has been looking for new ways to make money as it faces signs of market saturation, with efforts that consist of limits on password borrowing and a new ad-supported option.
Netflix on Tuesday announced that they had issued emails about account sharing to customers in 103 countries and territories, including the United States, Britain, France, Germany, Australia, Singapore, Mexico and Brazil. The emails state that a Netflix account should only be used in one household. Paying customers can only add a member outside of their homes for an addition. Members can now transfer a person’s profile so the user can retain their viewing history and recommendations. Netflix last year said it was going to limit account sharing and was testing various approaches in some markets.
The company had estimated that more than 100 million household continued to steadily supply their log-in credentials to friends, family, relatives and co-workers. As of the end of March, Netflix’s paying customers had totalled a roundabout of 232.5 million globally. Keeping in the new policies in mind, people within the same household can continue sharing a Netflix account and can use it on various devices when travelling, the company has now clarified.
