HCLTech has announced a strategic partnership with the DP World Tour to become its Official Digital Experience Partner. The collaboration aims to transform the Tour’s digital presence through a multi-year programme focusing on fan-centric innovation.
HCLTech will design and implement next-generation digital experience platforms, enhancing how fans engage with golf through the DP World Tour’s website and app. The partnership also includes HCLTech‘s role as an Official Marketing Partner, with involvement in five DP World Tour tournaments each season.
The DP World Tour, known for its global reach with players from 46 nationalities, operates in a data-rich environment where fans demand seamless access to live content and insights. HCLTech will leverage its expertise in digital engineering and data platforms to build high-performance, scalable web and mobile platforms aligned with the Tour’s global brand.
Jill Kouri, Chief Marketing Officer at HCLTech, expressed excitement about the partnership, highlighting its potential to enhance fan experiences and expand HCLTech’s brand presence in Europe. Michael Cole, Chief Technology Officer of DP World Tour, cited HCLTech’s engineering expertise and ability to create meaningful fan experiences as key reasons for the partnership.
Max Hamilton, Executive Commercial Director at DP World Tour, noted the Tour’s global platform as an ideal venue for HCLTech to showcase its innovation and connect with international audiences.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).