GRM Overseas Limited has introduced its latest product, 10X Basmati Rice suitable for diabetics, marking a significant expansion in its health-focused product portfolio. The launch aims to cater to the increasing demand for healthier dietary options due to the rising prevalence of diabetes and growing health awareness.
The 10X Basmati Rice combines the premium qualities of basmati rice, such as aroma and taste, with characteristics that support better glycaemic management. This makes it an ideal choice for consumers seeking diabetic-friendly products with low glycaemic index and high fibre content without compromising on quality.
This strategic move is part of GRM’s long-term vision to transition from a traditional rice exporter to a diversified, consumer-centric food company. The company is focused on offering products that meet modern lifestyle needs while maintaining high standards of quality.
Atul Garg, Chairperson and Managing Director of GRM, highlighted the significance of this launch, stating, “The introduction of 10X Basmati Rice suitable for Diabetics marks a significant milestone in GRM’s journey towards building a future-ready, health-focused food portfolio. As consumer preferences evolve globally, there is a clear shift towards foods that support better lifestyle choices without compromising on taste or quality. This product is a direct response to that growing need and is our entry into the diabetic food market, which is expected to grow at a CAGR of 6-8% globally and approximately 10% in India in the next few years.”
The rollout of 10X Basmati Rice across key domestic and international markets underscores GRM’s confidence in the product and reinforces its vision of transforming into a consumer-centric global food company.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).