AppsForBharat, the parent company of the Sri Mandir devotional platform, has raised $18 million in Series B funding. The funding round was led by Fundamentum, with Susquehanna Asia joining as a new investor. Existing investors Elevation Capital, Peak XV, and Mirae Asset VC also participated in the round.
The funds will be used to expand the Sri Mandir app’s presence in India and internationally. The company aims to onboard new temples, launch additional services, and create a comprehensive digital platform to support the entire devotional experience.
Founded by Prashant Sachan in November 2020, the Sri Mandir app offers devotional content and online access to over 50 temples across India. Users can participate in virtual pujas and offer goods as part of the rituals. Since its launch in 2021, the app has reached over 30 million downloads, with over 5 lakh devotees offering 27 lakh pujas through the platform in the past year alone.
In the next year, Sri Mandir plans to expand its language offerings to five new regional languages and increase its temple base from 50 to 500. The company also plans to expand internationally to markets like the US, UK, and Canada.
AppsForBharat’s success highlights the growing demand for spiritual and astrology apps, especially in the post-pandemic era. With India’s devotional sector valued at $50 billion, investors see a significant opportunity for digital transformation in this space.
Ashish Kumar from Fundamentum remarked that the app’s appeal across generations shows strong potential for long-term growth in both India and global markets.
