On Friday, March 25, the fast moving consumer goods company (FMCG) Emami announced the acquisition of the ‘Dermicool’ brand from Reckitt for Rs 432 crore.
The Dermicool is one of the leading brands in the prickly heat powder category. The talc powder is popular for providing a cooling effect in summers & has a high consumer demand. The FMCG giant plans to combine Dermicool with Navratna Cool Talc.
“We are very happy to announce the acquisition of Dermicool brand which offers great synergy with our existing businesses and is a perfect strategic fit. It will strengthen our presence to make us #1 in the prickly heat powder & cool talc category. With increasing global warming and soaring summer temperatures, such problem solution niche products are poised for strong growth in future,” said Emami director Harsha V Agarwal.
The acquisition is funded through internal resources. Today, Emami shares closed at 0.30 lower at Rs 449.25/ share on the NSE.
