Eicher Motors has announced a record-breaking performance with its Royal Enfield brand surpassing 1.2 million motorcycle sales in the financial year ending March 31, 2026. This marks the second consecutive year the company has crossed the 1 million annual sales milestone.
In March 2026, Royal Enfield’s sales rose by 11% compared to the same month last year, reaching 1,12,334 units. For the entire financial year, sales increased by 23% to 12,38,659 units, compared to FY 2024–25. Domestic sales grew by 23% to 11,07,343 units, while exports also rose by 23% to 1,31,316 units.
The robust sales figures were driven by strong demand in both domestic and international markets, supported by a diverse motorcycle portfolio and an expanding ecosystem of allied businesses enhancing customer engagement.
B. Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, expressed pride in the company’s achievements, stating, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance. Achieving this milestone as we celebrate 125 years of Pure Motorcycling makes it even more meaningful.”
Royal Enfield also announced plans to expand its manufacturing capacity at its Cheyyar facility in Tamil Nadu with an investment of ₹958 crores. This expansion aims to increase the company’s annual production capacity from 14.6 lakh units to 20 lakh units, supporting future growth.
In addition to sales achievements, Royal Enfield was ranked highest in overall two-wheeler initial quality in the J.D. Power 2025 study and secured the #1 position in the Federation Automobile Dealers Associations (FADA) Dealer Satisfaction Survey.
The company celebrated its 125th anniversary by showcasing new models, such as the Classic 650 125th Anniversary Special Edition and the Himalayan Mana Black Edition, at EICMA 2025.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).