Zomato Limited has announced its decision to rebrand as Eternal Ltd., a change that reflects the company’s evolution and future direction. This decision, approved by the board of directors, marks a step toward aligning the company’s identity with its expanding business portfolio.
CEO Deepinder Goyal shared his thoughts on the change, stating, “When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”
The rebranding is part of a larger strategy to reflect the company’s diversification, with Blinkit now playing a key role in its growth. This name change is expected to reinforce the company’s broader vision, focusing on long-term sustainability and continuous evolution across its various business segments.
The name Eternal holds deep significance, Goyal explained, representing both a promise and a paradox. It reflects the company’s commitment to enduring growth and continuous evolution, rather than resting on past successes. He acknowledged that while the name is bold and ambitious, it serves as a constant reminder of the company’s hunger to be better every day.
“This isn’t just a name change; it is a mission statement,” Goyal wrote. “To work at Eternal will be to wake up every day knowing that our forever is earned in moments of self-doubt, in acknowledging our limitations, and in our relentless pursuit of improvement.”
Following the approval of the name change, the company’s official website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL. These changes are expected to reinforce the company’s new identity as it continues to diversify its offerings and solidify its position as a leading player in multiple industries.
