India’s online healthcare and pharmacy sector continues to expand rapidly, driven by growing digital adoption and increased demand for accessible medical solutions. In a strategic move to enhance its backend e-commerce infrastructure, digital healthcare provider Tata 1mg has partnered with Unicommerce, an e-commerce enablement SaaS platform, to improve operational efficiency.
The collaboration focuses on automating Tata 1mg’s order processing and inventory management. Unicommerce’s platform enables real-time tracking of stock levels, demand forecasting, and reduced overstocking—key factors in ensuring consistent product availability across over 1,000 cities in India.
Tata 1mg offers a wide range of branded products in categories such as nutritional supplements, medical devices, orthopaedic aids, personal care, and Ayurveda. These products are distributed through its own website and various online marketplaces.
To support its growing online presence, Tata 1mg has implemented Unicommerce’s multi-channel order management and warehouse management systems. These tools help standardize and streamline order fulfilment processes across platforms, aiming to improve delivery speed and accuracy.
Additionally, Unicommerce’s batching system supports the identification and management of expired or defective products. Features such as expiry alerts and batch-level tracking help initiate recalls or prioritize the sale of soon-to-expire items, reducing waste and ensuring regulatory compliance.
India’s e-pharmacy market was valued at USD 394.09 million in 2024 and is projected to reach USD 801.34 million by 2030. Key growth drivers include the convenience of online medicine delivery and increasing internet penetration in tier-1 and tier-2 cities.
Government initiatives like the Digital Health Incentive Scheme (DHIS) further support this growth by promoting the adoption of digital technologies among hospitals, clinics, and healthcare startups.
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