Swiggy Instamart, the quick-commerce division of Swiggy Ltd., has announced its expansion to 76 cities across India, further enhancing its accessibility and reach. The company also revealed plans to launch a standalone Instamart app, complementing its presence on Swiggy’s unified platform. This move aims to provide users with a more direct and seamless experience while continuing to leverage the benefits of the multi-service app.
Key Highlights:
- Expansion and App Launch:
- Instamart now operates in 76 cities and will soon have a dedicated app.
- The standalone app will coexist with the unified platform, ensuring maximum user convenience.
- Rapid Growth and Product Range:
- Instamart offers 10-minute deliveries across a diverse catalog of 50,000 products.
- Recent developments suggest Instamart could surpass Swiggy’s food delivery segment in penetration and scale.
- Leadership Perspectives:
- Sriharsha Majety, MD & Group CEO, emphasized the strategic importance of Instamart, predicting it could surpass 100 million users.
- Amitesh Jha, CEO of Swiggy Instamart, highlighted the app’s role in providing seamless access and expanding adoption.
- Innovative Offerings:
- The app will integrate Swiggy’s membership benefits, such as Swiggy One, ensuring continuity in perks for existing users.
- Instamart builds on Swiggy’s legacy of standalone services like Dineout and Swiggy Genie, designed to cater to evolving consumer needs.
Swiggy’s expansion of Instamart reflects its commitment to scaling its quick-commerce operations and meeting the growing demand for rapid delivery services. More details are expected during the Auto Expo 2025.
TOPICS:
Swiggy Instamart