Radico Khaitan Ltd., one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has announced the inclusion of its premium Royal Ranthambore Whisky in the Canteen Stores Department (CSD) market. This strategic move is expected to accelerate the brand’s growth and strengthen Radico Khaitan’s position in India’s evolving luxury spirits segment.
Since its launch in 2021, Royal Ranthambore Whisky has witnessed exceptional demand, driven by growing consumer preference for premium Indian spirits. Radico Khaitan has been a frontrunner in India’s premiumization trend, with its luxury and semi-luxury brands contributing ₹100 crore in Q3 FY25 and ₹250 crore in 9M FY25. The company expects this figure to surpass ₹500 crore in net sales by FY26.
Strategic push into the CSD market
Radico Khaitan has already established a strong presence in CSD with its luxury portfolio, including Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin, which have gained significant traction. The blended scotch whisky segment in CSD exceeds 10 lakh cases annually, and Radico Khaitan aims to capture a 10% market share in this category within the next year.
Managing Director Abhishek Khaitan highlighted the brand’s robust growth, stating:
“Royal Ranthambore has recorded strong growth over the last two years, and its entry into CSD will further accelerate this momentum. This expansion aligns with our vision to strengthen our luxury and semi-luxury brand portfolio and cater to evolving consumer preferences.”
The company believes that Royal Ranthambore’s introduction in CSD will drive strong product trials and cultivate brand loyalty among a wider consumer base. With a proven track record, robust distribution strategy, and commitment to quality, Radico Khaitan continues to solidify its leadership in India’s luxury spirits market.
