Paytm (One 97 Communications Limited), India’s leading full-stack merchant payments and financial services distribution company, has announced the launch of Gold Coins, a first-of-its-kind feature that transforms everyday payments into long-term savings.
With this new initiative, Paytm users will earn Gold Coins on every transaction—whether it’s a bill payment, recharge, online shopping, Scan & Pay at a merchant outlet, or even money transfers.
How Paytm Gold Coins Work
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Every transaction on Paytm earns Gold Coins worth 1% of the transaction value.
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100 Gold Coins = ₹1 worth of actual Gold, which can be seamlessly converted into Paytm Digital Gold.
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Payments made via credit cards and RuPay credit cards on UPI earn double Gold Coins, adding extra value.
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After redemption, users can also purchase additional gold, helping them steadily build savings in one of India’s most trusted assets.
The launch has been timed with the festive season, when gold buying traditionally increases across India. By integrating Gold Coins into digital transactions, Paytm is offering users a simple yet powerful way to grow long-term wealth through everyday spending.
Paytm highlighted that the initiative is in line with the Government’s vision of Atmanirbhar Bharat and the transformative role of GST in simplifying compliance. The company believes that such reforms empower Indian enterprises to innovate and create meaningful value for households and MSMEs. With Paytm Gold Coins, users can turn routine transactions into a growing reserve of Digital Gold, encouraging a culture of financial security and wealth creation.
More Smart Features from Paytm
The Gold Coins launch follows a series of recent innovations by Paytm to make money management smarter and more convenient:
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Reminders for recurring expenses such as tuition fees and utility bills.
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Monthly Spend Summary with smart categorisation of expenses.
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Personalised UPI IDs for added privacy.
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Options to hide or unhide transactions.
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Downloadable UPI statements in Excel or PDF format.
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Home screen widgets like Receive Money for quick access.
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A consolidated balance view across all Paytm UPI-linked bank accounts.
