Datawrkz, a subsidiary of Nazara Technologies Limited has announced the acquisition of a 100% stake in the UK-based independent growth marketing agency Space & Time for approximately GBP 4.8 million (~INR 52.3 crores) in cash and stock.
This strategic move marks a significant step in Datawrkz’s expansion plans across Europe and North America, positioning the company as a key player in the global digital advertising landscape.
The partnership combines Space & Time’s expertise in growth marketing, media and technology with Datawrkz’s strengths in programmatic advertising technology and optimization. This collaboration will allow both companies to provide more effective digital advertising solutions and promote further expansion, particularly in the European and UK markets.
Furthermore, Space & Time will get access to Datawrkz’s advanced technology and products, allowing them to produce more effective campaigns and capitalise on growth prospects in Europe and North America.