Nazara Technologies and Lysto have signed a Letter of Intent (LOI) to launch “The Growth Protocol,” a blockchain-based Layer 1 (L1) infrastructure designed for digital marketing and growth applications.
The Growth Protocol, developed in collaboration with Lysto Technologies FZ LLE, a subsidiary of Nazara Technologies, aims to revolutionize the Web3 marketing landscape by offering increased transparency, equity, and monetary benefits. Leveraging blockchain technology, the initiative focuses on decentralization to empower users to control their digital identities and facilitate trustless interactions.
The project debuted at India Blockchain Week, where the team launched a private testnet and showcased a proof-of-concept loyalty dApp for gaming marketing, demonstrating the potential of Web3 in the gaming industry.
Nazara CEO Nitish Mittersain emphasized the company’s commitment to integrating cutting-edge technologies like Web3, VR, and AI into their gaming platforms. Sadiq Ahamed Shaik, CEO of Lysto, highlighted that the protocol serves as a platform for developers and marketers to build applications for decentralized marketing and growth.
The Growth Protocol team comprises experienced professionals from global tech giants like Microsoft and Google, collaborating to shape the future of Web3 marketing innovations.
