Mamaearth, a leading brand known for its toxin-free and natural products, has strengthened its offline presence by entering the Canteen Stores Department (CSD) network under the Ministry of Defence, expanding its distribution across India. This move marks a significant milestone in Mamaearth’s growth strategy, allowing the brand to reach a wider audience and serve the unique needs of consumers within the CSD network.
The collaboration with CSD has proven to be a key growth driver for the brand’s offline expansion. Mamaearth, which prides itself on providing safe and sustainable personal care products, identified a gap in the CSD channel and seized the opportunity to bring its offerings to the network. The response has been overwhelmingly positive, with strong consumer demand and feedback across various states.
Varun Alagh, CEO & Co-founder of Honasa Consumer Limited, commented on the development, saying, “Mamaearth has always prioritized connecting with our consumers wherever they are. Our presence in the CSD channel reflects this commitment, and we are thrilled to see such a strong reception for our products within this network.” He added that the expansion into CSD has enabled the brand to tap into a previously underserved market segment, ensuring consumers across India have access to high-quality, natural products.
The partnership with CSD is a critical part of Mamaearth’s mission to provide toxin-free personal care products to consumers nationwide. As the brand continues to innovate and expand, it remains dedicated to its core values of safety, sustainability, and consumer-centricity.
