LT Foods Limited, a leading global FMCG company in the consumer food space, has announced its entry into the Kingdom of Saudi Arabia (KSA) with the inauguration of a new office in Riyadh. This strategic move aims to capture a share of the $2 billion rice and rice-based food market in the Kingdom.
The company plans to invest SAR 185 million over the next five years in warehousing, stocking, and human resources, with an expected revenue target of SAR 435 million during the same period. The Riyadh office will serve as the hub for regional operations and help LT Foods cater to Saudi consumers’ growing demand for premium rice and rice-based food products, which align with local culinary traditions.
As part of the expansion, LT Foods has formed a strategic partnership with the Saudi Agricultural and Livestock Investment Company (SALIC), which will assist in setting up local manufacturing facilities in Saudi Arabia. The company’s renowned brands, including DAAWAT®, Hadeel, and Mufaddal, have already gained significant recognition in the KSA market.
Vijay Arora, Chairman & Managing Director of LT Foods, expressed his excitement about the expansion, stating, “We are thrilled to expand our footprint in Saudi Arabia and contribute to the local economy with our trusted brands. With SALIC as a strategic partner, we are prepared to establish manufacturing capabilities in the Kingdom to further strengthen our market position.”
Gursajan Arora, CEO of LT Foods’ Middle East business, added, “We see immense growth potential in Saudi Arabia, one of the largest importers of rice. Our new office will enable us to connect deeper with local consumers and partners, helping us tailor our offerings to meet their preferences.”
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