Beverage Company Coca-Cola said on Tuesday that it would work on reviving away-from-home consuming platforms during the next six months to a year.
T.Krishnakumar, Coca-Cola India and Southwest Asia president, while delivering a virtual press conference, “It is premature to provide a consumption outlook for the upcoming festive season. The management of the crisis externally will have a significant bearing on all businesses.”
“We are going to have a slow and steady revival of the away-from-home channels. There is going to be some loss in terms of that occasion. So, what we are trying to do is to create the same products for being consumed at home and put in some marketing to ensure that we create for consumers an opportunity to actually enjoy the lossof the away-from-home occasion at home,” Krishnakumar added.
“We believe that we will, over the next six months to one year, revive the away-from-home channel because it is a very important channel. We are very clear that we have to work with the people there and make it come to life again because we play a significant role in it,” Krishnakumar further stated.
Many businesses reported a sharp decline in revenue during the busy season. So for now, customers have gravitated towards home-based eating as they invest more time indoors drinking more beverages.
Further Krishnakumar stated that, “We have accelerated the need to develop the functional side of the beverages. You will see us systematically launch this portfolio is in a few months,” he said.
The producer of Coke and Sprite refreshing beverages and Minute Maid juices said that certain 55 of its factories have resumed resumed production across the nation.
“Investments are not focused on any happenings for us. Yeah, there may be some arranging and rescheduling, but we’re completely on target, T.Krishnakumar added.
India is seeing a significant shift in customer buying experience, that customers are making value-based decisions, and that it focuses on price, place and versatility.
