Aditya Birla Health Insurance has launched Activ Yuva, a wellness-first health insurance plan for young Indians, expanding its HealthReturns™ proposition, which rewards healthy lifestyle habits.
The company said the plan is designed to make health insurance more relevant for younger consumers by integrating wellness, OPD and income protection benefits with incentives linked to daily health behaviour.
Under the HealthReturns™ model, customers can earn rewards for maintaining activities such as walking 10,000 steps daily or burning 300 calories in a single exercise session. Customers with consistent activity levels and a strong Healthy Heart Score™ can earn up to 100% of their annual premium back.
The new Activ Yuva plan introduces a broader rewards programme built around three pillars — Eat, Move and Heal. Customers logging two meals daily for 21 days in a month can unlock a 10% boost in monthly HealthReturns™, while maintaining an average of over 7,500 steps or burning 250 calories can earn Bonus Active Dayz™. Users maintaining 7-8 hours of sleep for 21 days in a month can unlock up to a 15% boost in monthly HealthReturns™.
Commenting on the launch, Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited, said, “Health insurance must evolve with changing consumer lifestyles and wellness habits. Younger consumers today actively invest in their wellbeing as part of their daily lives. This creates a clear opportunity to make insurance more relevant to how they live.”
He added, “Activ Yuva is built for this shift, making insurance an active part of everyday life, throughout the year, and not just during medical emergencies.”
ABHICL currently covers over 24 million lives across India.