Globally inspired home & lifestyle brand, Chumbak has signed actor, Sara Ali Khan as the first celebrity brand ambassador. Chumbak is a lifestyle brand and they aim to expand the business of the indigenous brand’s home decor and wristwatches categories for which Sara Ali Khan is the upcoming brand ambassador.
“Chumbak is a woman-centric brand. There is a big overlap between Sara’s followers on social media and our target group, helping us to expand and reach our target base efficiently,” said Vasant Nangia, CEO of Chumbak.
Chumbak has transformed into a leading multi-category retailer with a dominating online presence along with 70+ exclusive brand stores. Today, the brand features an impressive portfolio of home & lifestyle categories such as decor & living, bed & furnishing, kitchen & dining, watches & accessories, among others.
The related campaign would be launched later this month. On this special occasion, Sara Ali Khan said, “Entering into this long term association with Chumbak is a very exciting moment for me. The brand is warm, positive, creative, homegrown and real. I relate to the brand not only because I love what they do, but also because of their philosophy of making every moment count, enjoying the smaller things in life and adding vibrance where you can. In today’s time, that’s exactly we all need. I’m looking forward to the campaign and working with the team.”
