Multimedia house PEN Studios is backing the highly anticipated Malayalam thriller Drishyam 3 with a major financial commitment, investing around ₹100 crore in Aashirvad Cinemas through its partnership with Panorama Studios. The move is part of a broader deal in which Panorama Studios and PEN Studios have jointly acquired the worldwide theatrical, digital and airborne rights for the third chapter of the Drishyam franchise, once again starring Mohanlal and directed by Jeethu Joseph.
This association positions Drishyam 3 not just as a regional release but as a pan‑India and global property, with Panorama and PEN leveraging their distribution muscle to give the film a large‑scale international rollout. The deal is already being described as a milestone in Malayalam cinema, underscoring how the original Malayalam version is now being treated as the “mothership” while the Hindi remake with Ajay Devgn follows in its wake.
For producer Antony Perumbavoor and Aashirvad Cinemas, the transaction offers a level of financial cushioning rarely seen this early in a film’s journey, effectively insulating the production from risk while the distribution heavy lifting is handled by Panorama and PEN.
In an industry where thrillers often ride on star power and brand recall, Drishyam 3 is emerging as a business as much as a story—where a ₹100‑crore vote of confidence from PEN and Panorama signals that Georgekutty’s universe is being treated as one of Indian cinema’s most bankable franchises.