Ferrari NV is reportedly preparing to enter the electric vehicle era with a bold statement. According to a report by Bloomberg, the Italian luxury automaker has internally set a preliminary price of approximately €550,000 ($647,000) for its first fully electric supercar, expected to be unveiled in Rome next month.
Ferrari Luce: Premium Pricing for a New Era
The upcoming electric model, reportedly named “Luce,” is expected to carry a price tag significantly higher than many of Ferrari’s existing offerings. If confirmed, the €550,000 valuation would position the EV above the brand’s luxury SUV, the Ferrari Purosangue, which starts at around €450,000.
Ferrari’s Strategic Push Into Electric Supercars
The launch of Ferrari’s first all-electric supercar marks a significant milestone for the iconic brand as it adapts to the rapidly evolving automotive landscape. Known for its high-performance internal combustion engines, Ferrari is now blending its heritage with cutting-edge electric technology to remain competitive in the luxury segment.
While official specifications and performance details remain under wraps, expectations are high that the Luce will deliver exceptional speed, design, and exclusivity—hallmarks of the Ferrari brand.
Official Confirmation Still Pending
Ferrari has declined to comment on the reported pricing and details, indicating that more concrete information will likely be revealed during the official premiere event in Rome.