Tanishq has introduced a new natural gemstone jewellery collection, ‘Hues’, targeting evolving preferences among modern Indian consumers.
The collection focuses on 100% natural coloured gemstones set in 18kt gold, signalling the brand’s push into a fast-growing segment driven by demand for more expressive, design-led jewellery.
Inspired by the colours of Indian summer, the range features sculptural designs and a mix of gemstone cuts, including marquise, cabochon and tabiz, aimed at both everyday and occasion wear.
The campaign is fronted by actor Triptii Dimri, positioning the collection around individuality and self-expression.
Chief Marketing Officer Pelki Tshering said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”