Metro Brands Limited, one of India’s leading footwear retailers, has announced the launch of MetroActiv, a dynamic, multi-brand retail concept designed to redefine India’s sports and fitness retail experience. With this launch, the company takes a major step into the athletic and sportswear segment, further expanding its presence beyond lifestyle and fashion categories.
After introducing global names like Foot Locker, Fila, and New Era to India, Metro Brands is now entering the performance sportswear space with MetroActiv — a vibrant concept built to inspire India to “get active and stay active.”
Backed by Metro Brands’ strong retail expertise and consumer insights, MetroActiv aims to make premium sportswear more accessible to fitness enthusiasts across the country. The stores will offer a wide range of footwear, apparel, and accessories from leading global performance brands such as Nike, adidas, Puma, Asics, Skechers, New Balance, FILA, and more. The assortment caters to different needs including running, training, lifestyle, and outdoor performance.
The first phase of MetroActiv will launch in Indore, Dehradun, and Jodhpur, alongside the debut of its e-commerce platform, metroactiv.com. Each physical store, spread across 3,000–6,000 sq. ft., has been designed as a high-energy retail arena that blends global design with local engagement.
What makes MetroActiv unique is its seamless phygital (physical + digital) ecosystem. The online platform not only enables convenient shopping but also offers wellness tools like a Calorie Counter, Nutrition Tracker, and BMI Calculator, allowing users to track fitness goals and shop within one connected experience.
Another standout feature of MetroActiv is its team of ‘Pacers’ — expert performance advisors who provide authentic fitness and product guidance to customers. The brand is also building an active community engagement model, collaborating with local running clubs, fitness groups, and sports enthusiasts through events, 5K runs, and in-store activations.
