Ethos Limited, India’s leading luxury watch retailer, announced the opening of its new Ethos Summit Boutique at Unity One, Netaji Subhash Place MRTS Station, Pitampura, New Delhi.

The company said the new boutique marks a strategic milestone in strengthening its luxury retail presence in one of India’s most prominent high-end markets. The Pitampura outlet will feature an extensive range of globally renowned watch brands, offering customers an elevated retail experience aligned with Ethos’ commitment to delivering unparalleled luxury and exclusivity.

With this launch, Ethos has expanded its nationwide retail network to 86 boutiques across India, up from 73 boutiques as of March 31, 2025.

“This boutique further consolidates our presence in the Delhi market, making the world’s most exclusive brands more accessible to discerning customers in India,” the company said in its official filing.

The expansion aligns with Ethos’ strategic vision to solidify its position as the country’s premier luxury watch destination, catering to the rising demand for high-end timepieces among India’s affluent consumers.


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