Hero MotoCorp, the world’s largest two-wheeler manufacturer, has officially entered the Italian market, marking its 49th international expansion. With over 24 years as a global leader and a consumer base of 125 million riders, Hero MotoCorp aims to bring future-ready, sustainable, and smart mobility solutions to Italy.
The company will distribute its motorcycles through Pelpi International, one of Italy’s largest two-wheeler distributors, which operates over 160 dealerships nationwide. Initially, Hero MotoCorp products will be available in 36 key cities, with plans to expand to 54 locations.
Hero MotoCorp’s Brand Philosophy: “You Are Limitless”
Hero MotoCorp introduces its powerful brand philosophy, “You Are Limitless,” celebrating riders who define their journey through unique life experiences. This spirit of freedom and determination is exemplified by Hero MotoCorp’s achievement as the youngest team to claim a Dakar podium finish in just seven years.
Hero MotoCorp Italy Launch Models
1. Hunk 440 – Limitless Freedom
The Hunk 440 targets the L3e−A2 performance category, combining city commuting ease with strong motorway acceleration. Key features include:
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Engine: 27 BHP at 6,000 rpm and 36 Nm torque at 4,000 rpm
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Euro 5+ compliant
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Dual-channel ABS with 320 mm front and 240 mm rear discs
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USD Cartridge Forks by KYB, full-digital TFT display, and turn-by-turn navigation
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LED lighting and wide 150/60 ZR 17 radial tyres
The Hunk 440 is designed for riders seeking power, style, and everyday practicality. It is available in Twilight Blue and Phantom Black, starting at €3,990 (Incl. VAT).
2. Xpulse 200 Family – Limitless Adventure
The Xpulse 200 series blends urban usability with rugged off-road capability:
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Xpulse 200 4V: Perfect for city rides and light trails, priced at €2,990, available in Matte Nexus Blue
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Xpulse 200 4V Pro: Top-spec adventure bike with 18.9 BHP, 17.35 Nm torque, three ABS modes (Road, Off-road, Rally), digital speedometer, inverted LCD display, Bluetooth navigation, and LED projector headlamps. It is priced at €3,190, in Pearl Fadeless White
The Xpulse family encourages riders to explore new horizons with advanced touring technology and trail-ready suspension suitable for diverse European terrains.
Hero MotoCorp’s Commitment to Italy
With cutting-edge R&D facilities in India and Germany, Hero MotoCorp is dedicated to delivering motorcycles that empower riders to embrace freedom, adventure, and versatility. Its Italian launch combines innovative technology, performance, and style, offering riders a truly limitless experience.
