The Board of Control for Cricket in India (BCCI) is seeking a new sponsor worth around Rs 450 crore for the 2025-2028 cycle after parting ways with Dream11. The development follows the passage of the Promotion and Regulation of Online Gaming Bill 2025, which prohibits real-money gaming platforms from advertising.
According to reports, the new deal will cover around 140 matches scheduled over the next three years, including bilateral series and multi-nation tournaments organised by the ICC and ACC. The BCCI has reportedly set targets of Rs 3.5 crore per bilateral match and Rs 1.5 crore per ICC and ACC fixture, making it a step up from Dream11’s Rs 3 crore and Rs 1 crore per match structure.
Dream11 had replaced Byju’s in 2023, signing a Rs 358 crore deal to become the main sponsor of the Indian cricket team. However, with the new gaming law in place, the partnership has been terminated.
While it is unlikely that a new sponsor will be finalised before the Asia Cup 2025, the BCCI is confident of sealing the deal in time for the Women’s Cricket World Cup, beginning September 30.
BCCI secretary Devajit Saikia confirmed the decision, stating: “BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill 2025 was passed. BCCI will ensure not to indulge with any such organisations ahead in future.”
