ITC Limited has announced the acquisition of Sresta Natural Bioproducts Pvt Ltd, the company behind 24 Mantra Organic, and a phased plan to raise its stake in Mother Sparsh Baby Care Pvt Ltd to 100%.
At its board meeting held on April 17, ITC approved the acquisition of 100% equity in Sresta Natural Bioproducts through a share purchase agreement for a consideration of up to ₹472.5 crore. The deal includes an upfront payment of ₹400 crore and a deferred consideration of up to ₹72.5 crore, payable over the next two years, subject to performance criteria.
24 Mantra Organic is one of India’s leading brands in the organic packaged food segment. With over 100 products spanning staples, spices, oils, and beverages, the company has a strong domestic and international presence, particularly in the United States. Its operations are backed by a network of approximately 27,500 farmers across 1.4 lakh acres of certified organic land in 10 states.
“This acquisition will fortify ITC’s presence and market standing in the high-growth organic products space, in both Indian and overseas markets,” said Hemant Malik, Wholetime Director at ITC.
In a separate transaction, ITC has signed definitive agreements to increase its stake in Mother Sparsh, an Ayurvedic and natural baby care brand, from the current 26.5% to 100% over the next 2–3 years. The company will initially invest approximately ₹81 crore in two tranches by Q1 FY2026-27, increasing its holding to 49.3%. The balance stake will be acquired based on pre-agreed valuation criteria and subject to regulatory and contractual conditions.
Mother Sparsh, founded in 2016, is known for its premium baby care products such as 99% pure water wipes, Ayurvedic balms, lotions, and cleansers. The company has adopted a digital-first strategy and currently operates with a revenue run rate of ₹110 crore annually.
ITC said both acquisitions align with its ‘ITC Next’ strategy, aimed at building a future-ready portfolio to serve evolving consumer needs. The company expects to unlock significant synergies in sourcing, product development, manufacturing, and distribution across its FMCG ecosystem.
“These acquisitions demonstrate ITC’s commitment to scaling up purpose-driven brands in high-growth categories such as organic foods and natural personal care,” the company said in its statement.
