Shares of Prataap Snacks surged nearly 7% to hit ₹1,269 in intraday trade on Monday, April 15, after the company disclosed that ace investor Madhusudan Kela has picked up a 4.61% stake in the March 2025 quarter. This is the first time his name has appeared in the company’s shareholding data, triggering optimism among retail and institutional investors alike.
The snack food company, known for its Yellow Diamond brand, has a strong rural distribution network across 27 states and 4 union territories. With over 5,200 super and sub-distributors, Prataap Snacks has been uniquely positioned to tap into India’s recovering rural consumption cycle.
The company’s efficient distribution strategy, especially in Tier-2 and Tier-3 cities and rural areas, has made it a potential compounder in the FMCG space. Analysts believe the stock’s rise today is a market reaction to this marquee investor’s backing—often seen as a vote of confidence in long-term growth.
As of 11:00 am, Prataap Snacks shares were trading at ₹1,242, up ₹78.45 or 6.74% from the previous close of ₹1,163.55. The stock has touched an intraday high of ₹1,269, also its 52-week high.
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