Nazara Technologies Limited and Open Network for Digital Commerce (ONDC) have announced their integration to launch “gCommerce” – an innovative in-game monetization platform that easily integrates e-commerce into games. This strategic integration aims to address a significant challenge faced by Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising.
gCommerce integrates e-commerce directly within games, providing developers with scalable revenue streams by leveraging India’s robust e-commerce market. Through this platform, developers can earn affiliate commissions on every successful transaction initiated by players, creating new opportunities for monetization beyond traditional methods.
The gCommerce platform is now in soft launch and will be rolled out to game developers starting Q1, FY26
