Affle (India) Ltd has been granted a new patent in the US, further expanding its intellectual property portfolio. The patent, titled “Computer implemented method for partner pixelling for user identification,” focuses on optimizing user identification in digital advertising.
This system allows for assigning a unique identifier to each user, which is then used by demand-side platforms and publishers for precise advertising. The technology is designed to improve page load times, enhance webpage security, and reduce redundant pixel firing, making advertisements more efficient and improving user engagement.
This marks Affle’s 11th patent out of its total portfolio of 36. The company continues to focus on innovations in mobile advertising.
As of today, Affle’s shares were trading 0.58% higher at ₹1,557.30 on the NSE.
