Shares of Allied Blenders and Distillers Limited (ABDL) increased by 2% following the announcement of a new partnership with Bollywood superstar Ranveer Singh.
On September 4, 2024, ABDL revealed that Ranveer Singh will join the company as an equity partner in a new venture aimed at offering a portfolio of premium spirits. The venture will focus on creating luxury spirits that blend world-class quality with vibrant Indian flavors.
Ranveer Singh expressed his enthusiasm for the project, highlighting that the partnership is not only about high-quality products but also about meeting the aspirations of Indian consumers. He aims to bring his creative vision and strategic insight to the venture, which is expected to enhance ABDL’s brand identity and drive growth.
As of 9:37 AM, ABDL shares were trading 1.73% higher at ₹355.60.
