Former US President Donald Trump to launch new social media platform ‘TRUTH Social’

Donald Trump defined his vision for the new project, stating that he planned the app and founded its developing company TMGT “to stand up to the tyranny of Big Tech.” 

Former US President Donald Trump on Wednesday, October 20, unveiled plans to launch his own social media platform to compete with social media giants such as Twitter and Facebook. The social networking platform will be called ‘TRUTH Social’ and is on course to be launched in the market for test trials next month. 

Developed by Trump Media and Technology Group (TMTG), TRUTH Social will be open to ‘invited guests’ under the beta launch and is expected to see a nationwide rollout in the US within the first quarter of 2022. 

In a statement released shortly after the announcement, Donald Trump defined his vision for the new project, stating that he planned the app and founded its developing company TMGT “to stand up to the tyranny of Big Tech.” 

The statement further disclosed that with Truth Social, Trump chaired TMGT is in the works to launch a subscription-based video-on-demand service that will allow users to view “non-woke” entertainment programmes and shows through its platform. According to the statement, the shows will not be politically charged and present unbiased entertainment to the viewers. 

Moreover, referring to himself as the favourite American President, Donal Trump accused Twitter of quelling him while giving a platform to the Taliban. “This is unacceptable,” he stated. 

Social media sites such as Facebook and Twitter had banned Trump’s official accounts from their platforms following the riots at Capitol Hill earlier this year. Trump was accused of encouraging his followers to storm the US Capitol when he had posted several tweets alluding his support to his enraged fanatics. 

Following the ban, Trump and his advisors had hinted several times that they were looking into developing a rival social media platform to compete against them. 

This is not the first stint of Trump to tap into the media market. Prior to this, he had launched a website “From the Desk of Donald J Trump,” whose content emulated that of a blog. However, the website was permanently shut down less than a month after its launch. 

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