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A new USA TODAY/Suffolk University poll reveals a dramatic shift in voter sentiment, with Kamala Harris surpassing former President Donald Trump among low-income voters. The poll indicates that Harris now holds a commanding 58% to 35% lead over Trump within this demographic, a striking reversal from just a few months ago.
The surge in Harris’ support is particularly evident among individuals earning less than $20,000 annually. This group, which encompasses both younger voters starting their careers and older individuals on fixed incomes, has shown an 16-point increase in favorability for Harris, rising from 37% in June to 53% in August. The shift marks the most significant change among all voter groups surveyed.
Daigre Thomas, a Connecticut health care worker, exemplifies this shift. Thomas, initially undecided, has become a staunch supporter of Harris since the vice president’s ascent to the top of the Democratic ticket. “We don’t have to tell her anything. She knows what’s going on,” Thomas said, emphasizing Harris’ relatable background and potential to advocate for the needs of low-income families.
Despite Harris’ policy proposals remaining relatively vague, her campaign has focused on key issues like housing affordability, expanding the childcare tax credit, and combating grocery price gouging. These topics have resonated with low-income voters, contributing to her increased appeal.
The poll also reflects Harris’ rising popularity among other demographic groups, including Black and Hispanic voters. Black voters, in particular, have shown a significant increase in support for Harris, with approval ratings jumping 17 percentage points from 47% in June to 64% in August.
David Paleologos, director of the Suffolk University Political Research Center, attributes some of Harris’ gains to the Democratic National Convention, which raised her profile and introduced her to a broader audience. The savvy use of social media to engage younger voters has also played a role in boosting her popularity.
The poll results show a broader turnaround in the presidential race. Harris’ lead over Trump reflects an eight-point shift from late June, when Trump was ahead of Joe Biden. The overall improvement in Harris’ standing suggests a revitalization of her campaign and a growing resonance with key voter groups.
As the election approaches, Harris’ rising support among low-income and minority voters could prove crucial in shaping the 2024 presidential race.