Prabhas’ Project K has reached new heights by appearing on New York’s iconic Times Square billboard. Following in the footsteps of Mahesh Babu’s daughter Sitara, who graced the legendary billboard with an advertisement for a well-known jewellery business, and Vijay’s birthday celebration via a video screening, it is now Prabhas’ chance to shine.
Project K, an upcoming pan-Indian film, made a dazzling presence on the grand show, catching the attention of onlookers.
Prabhas took to Twitter to broadcast an announcement video of Project K, which was shown on a Times Square billboard that said, “What is Project K? First Glimpse on July 20th.”
#ProjectK billboard at Times Square 🇺🇸❤️
First glimpse on July 20. #Prabhas #WhatisProjectK pic.twitter.com/dELRfYu0Sy— Prabhas FC (@PrabhasRaju) July 17, 2023
With its grandiose ambition, Nag Ashwin’s directorial aspires to revolutionise the Telugu film industry. The film, said to be a captivating dystopian narrative, features a stellar ensemble cast led by the iconic Amitabh Bachchan, the mesmerising Deepika Padukone, and the versatile Kamal Haasan.
The movie’s anticipation has been building up for months, and the directors have been painstakingly crafting a distinct world for Project K, as revealed in a riveting video series named ‘From Skratch’.
Despite the mounting buzz, the creators have successfully kept the plot and other features of Project K hidden. However, the film’s producer, Ashwini Dutt, revealed in a recent interview that fans may expect a spectacular sci-fantasy adventure exploring the futuristic avatar of the Hindu god Vishnu.
Notably, Project K is set to impress with its stunning CGI effects, transporting viewers into a visually striking realm like never before.
