Union Minister Piyush Goyal promotes India’s Twitter-esque ‘Koo’ on Twitter

On Tuesday, Union Minister Piyush Goyal tweeted about joining Indian Twitter alternative Koo. Launched in March 2020, Koo is a Twitter-like microblogging experience in Indian languages. The app won the government’s Aatmanirbhar Bharat (self reliant) app challenge last year, which was meant to encourage local app development. Similar to Twitter, Koo allows users to follow individuals. It also allows users to write messages in text or record and share them in audio or video formats.

The Union Minister wrote on his Twitter handle, “I am now on Koo. Connect with me on this Indian micro-blogging platform for real-time, exciting and exclusive updates. Let us exchange our thoughts and ideas on Koo. Join me…”. 

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Some other politicians are also using Koo including the Minister of Electronics and Information Technology Ravi Shankar Prasad and Karnataka Chief Minister BS Yediyurappa. It also has the accounts of various government ministries and departments, such as the Ministry of Electronics and IT (MeitY), Central Board of Indirect Taxes (CBIC), National Institute of Electronics and Information Technology (NIELIT), India Post, MyGovIndia, Digital India, and National Informatics Centre (NIC), among others.

Prime Minister Narendra Modi had, in one of his Mann Ki Baat monthly radio talks, encouraged Indians to use Koo.

Koo’s CEO Aprameya Radhakrishna affirmed that the app enables the free expression of thoughts and opinions for every Indian irrespective of the language preference.